During a Subway ride in New York City in the Summer of 2015 we learned our friends were dealing with the same issues around men's grooming and that there was no singular voice that spoke directly to us and our unique coarse and curly hair pattern. When we arrived at our location we had one goal in mind and that’s to supply men that come from where we're from with unparalleled confidence through our products our education and our mission to help guide the next generation of men.
Our products were born in a tiny basement in Hollis, Queens and since our humble beginnings in 2015 we’ve amassed loyal customers from across the world. Our products were born in Hollis but designed for you! Welcome home.
-Tony & Neville