Customer service means a lot to me. I had specific and detailed questions about application and frequency of application. Within a day of two a company rep, "Tony", replied with detailed and specific answers. What really got my attention was the oil. When I apply my oil, I can feel this " organic tingling sensation". This give me the impression that something good is going on inside my beard. I love it. The Balm and oil seem to be perfect for my beard. My beard is gray and when I apply the the balm my facial hair begins to "glisten". My beard is "POPPIN"! I have likened my beard journey as having the joy of purchasing a brand new car without the note. Thanks Sons of Hollis for the new ride!