What Does Beard Balm Do? (And Why Your Beard is Begging for It)

What Does Beard Balm Do? (And Why Your Beard is Begging for It)

Ever feel like your beard has a mind of its own? One day, it's smooth and elegant; the next, it's an itchy mess that looks like it wrestled a badger. We've all been there, my friend. But what if we told you there's a simple solution to tame your wild mane? A way to soothe the skin beneath and even make your beard smell irresistible?

Beard balm is a leave-in conditioner and styling product for facial hair. It contains a blend of waxes, butter, and oils that moisturize, soften, and help you shape your beard.

Intrigued? We thought so. Let's dive into what makes beard balm so great and why your beard is begging for it.

What's In Beard Balm?

Let's get down to the nitty-gritty: What exactly makes beard balm such a grooming go-to? It’s a crafted mix of ingredients, each with its unique role in taming, nourishing, and styling your beard.


Beeswax is like the scaffolding for your beard. It provides the structure and hold that keeps your curls and coils looking sharp and defined. It also allows you to shape your beard into that perfect style, whether for a classic fade or a full, majestic mane. 

But beeswax, unlike hair gel or other styling products, doesn't leave your beard feeling stiff or crunchy. It's all about a natural, flexible hold that allows your beard to move and breathe.


Butters, such as shea butter or cocoa butter, are the next must-include ingredient of beard balm. This is especially for men with coarser hair prone to dryness. They make the beeswax pliable and easy to work with, so you can distribute the balm throughout your beard. 

But that's not all. These butters contain fatty acids and vitamins that moisturize your beard hair and the skin underneath. Dry skin can lead to itching, ingrown hairs, and irritation. Butters help keep everything soft, supple, and healthy.

Carrier Oils

Carrier oils penetrate the hair shaft and skin, delivering essential moisture and nutrients. Popular carrier oils like jojoba, argan, and coconut oil are rich in vitamins, antioxidants, and fatty acids. These ingredients promote healthy beard growth and help prevent breakage. They also work to soften and condition your beard, making it more manageable and less prone to tangles and knots.

Essential Oils

While essential oils are known for their fragrance, they also offer a range of potential benefits for your beard and skin. Some essential oils, like tea tree oil, have antibacterial properties that help keep your beard clean and healthy. 

Others, like peppermint oil, can stimulate blood flow to the hair follicles, promoting growth. Most importantly, essential oils give beard balm its signature scent. From woodsy and earthy to citrusy and fresh, there's a fragrance to suit every king's preference.

What Does Beard Balm Actually Do? More Than Just a Pretty Face

We've covered the ingredients – the all-star lineup that makes beard balm grooming essential. But what does this stuff actually do for your beard? Let's break it down, benefit by glorious benefit.

Tames and Styles Your Beard

Ever had those mornings when your beard seems to have a mind of its own? It sticks out at odd angles, refuses to cooperate, and generally makes you look like you rolled out of bed (even if you didn't). Well, beard balm is here to end those unruly beard days. The beeswax provides the right amount of hold to keep your facial hair in check without making it feel stiff or unnatural. 

Soothes and Hydrates Skin

If you've ever experienced the dreaded beard itch, you know it can be a real buzzkill. That dry, irritated skin beneath your beard is uncomfortable and can lead to flakes and ingrown hairs. Luckily, beard balm is like a soothing salve for your skin. The butters and carrier oils work together to hydrate and nourish. This relieves dryness and reduces inflammation. Say goodbye to the itch and hello to a happy, healthy beard.

Nourishes and Strengthens Hair

Your beard is an extension of you, a reflection of your style and personality. And just like any other part of your body, it needs proper care to thrive. 

Beard balm goes beyond styling to nourish facial hair from the inside out. The vitamins and antioxidants found in the carrier oils help strengthen the hair shaft, prevent breakage, and promote healthy growth. It is a multivitamin for your beard, giving it the fuel it needs to reach its full potential.

Adds a Touch of Masculine Fragrance

Let's be real, fellas: a great-smelling beard is a serious confidence booster. And beard balm has got you covered in that department. 

The curated blend of essential oils not only adds a touch of sophistication to your grooming routine but also leaves your beard smelling fresh and inviting. 

Whether you prefer a woodsy, earthy scent or something more citrusy and refreshing, a beard balm out there will have people leaning in for a closer sniff (in a good way, of course).

Promotes a Healthier, Happier Beard

In a nutshell, beard balm addresses many of the common beard concerns. It tames unruly hair, soothes irritated skin, promotes healthy growth, and leaves your beard smelling amazing. But most importantly, it helps you feel confident and proud of the facial hair you've worked so hard to cultivate.

How to Use Beard Balm?

Now that you know what makes beard balm so special, let's talk about how to use this grooming gem. Don't worry, it's not rocket science. It's pretty straightforward, even if you're new to the beard game.

Step 1: A Little Goes a Long Way

Start by scooping out a small amount of beard balm with your fingertip. Remember, a little goes a long way, especially if you have a shorter beard. You can always add more later if needed, but it's harder to remove excess product once it's in your beard.

Step 2: Warm It Up

Rub the balm between your palms for a few seconds to warm it up. This will soften the beeswax and make distributing evenly throughout your beard easier. The balm transforms from a solid to a more liquid-like consistency.

Step 3: Apply from Root to Tip

Starting at the base of your beard, work the balm into your skin and hair using a gentle massaging motion. Make sure to get it down to the roots, where your beard needs moisture and nourishment the most. Then, work your way towards the tips of your beard, ensuring every strand is coated.

Step 4: Style It Up

Now comes the fun part: styling your beard. Use your fingers to shape and mold your beard into your desired style. Comb your beard in the direction you want it to lay to create a more polished look. If you want a more rugged, natural vibe, simply tousle your beard with your fingers.

Bonus Tip: Use a Beard Comb

For the ultimate beard grooming experience, invest in a good quality beard comb. A comb can help you distribute the balm, detangle knots, and train your beard to grow in your desired direction. Plus, running a comb through a well-conditioned beard feels good.

When to Use Beard Balm

Depending on your beard's texture and climate, you can use beard balm daily or as needed. If you have a drier beard or live in a dry environment, use it more often to keep your beard hydrated. Applying beard balm after washing your beard is also a great idea, as this will help lock in moisture and keep your beard looking its best.

Who Needs Beard Balm? (Hint: If You Have a Beard, It's You)

You might think, "Okay, this beard balm stuff sounds great, but is it really for me?" The short answer is: yes, absolutely! If you have a beard—a few days' worth of stubble or a full-on mane—beard balm can be a valuable addition to your grooming routine.

The Newbie Beard

Are you just starting your beard journey? Beard balm can help soothe the initial itchiness and dryness that often comes with new growth. Plus, it'll help you train your beard to grow in your desired direction, setting you up for success.

The Short Beard

Even if you're rocking a shorter beard, balm can add a touch of polish and sophistication. It can help tame flyaways, add a bit of shine, and leave your facial hair feeling soft and touchable.

The Full Beard 

If you're a seasoned beard veteran, you know that maintaining a longer beard can be a challenge. Beard balm is essential for keeping longer beards hydrated, manageable, and tangle-free. It can also help to define your beard's shape and keep it looking its best.

The Textured Beard

For men with coarser, curlier hair, beard balm is a must-have. It provides the extra moisture and conditioning that textured beards need to stay healthy and strong. Plus, the beeswax hold can help define your curls and prevent frizz.

The Itchy, Dry Beard 

A beard balm can provide much-needed relief if you have an itchy or dry beard. Its moisturizing ingredients soothe the skin and soften the hair, leaving you with a comfortable, itch-free beard.

Up Your Beard Game With Sons of Hollis

Now that you know what beard balm can do for your mane, why settle for anything less than the best? Sons of Hollis Nourishing Beard Balm is a commitment to helping you unlock your beard's full potential.

Our lightweight, grapefruit and sandalwood-infused blend will leave your beard feeling refreshed and smelling irresistible. We've infused our product with bergamot orange, known for its refreshing and uplifting properties, to give you the confidence to conquer your day.

With our premium blend of shea butter, beeswax, and nourishing oils, your beard will be hydrated, soft, and manageable. Whether you're a beard novice or a seasoned pro, Sons of Hollis Nourishing Beard Balm is the undisputed addition to your grooming routine. Give your beard the royal treatment it deserves and experience the difference. Your beard (and the people around you) will thank you.

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